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SaaS Product · Copywriting & Keyword Strategy

APPILIX

120,000+ users. 4.8 Trustpilot. Built on the right keywords from day one.

120K+
Users
4.8
Trustpilot Rating
SaaS
Copywriting
High
Intent Keywords
Overview

The Brief.

Appilix is a SaaS tool that converts websites into mobile apps. Jaher was brought in to handle the full copywriting stack: keyword research, SEO strategy, and all on-site copy from homepage to feature pages.

Role
SEO Copywriter + Keyword Strategist
Duration
Project-based
Industry
SaaS / App Builder
Tools & Platforms
AhrefsSurfer SEOSemrushGSC
01
The Problem

The Challenge.

The website-to-app SaaS space has many competitors, and differentiation through copy and keyword strategy is one of the few ways to stand out organically. The challenge was finding the specific search terms that high-intent buyers use when they're ready to commit.

02
The Outcome

The Result.

Appilix now has 120,000+ users and a 4.8 Trustpilot rating. The keyword strategy and copy built during this engagement positioned the product around the terms its best customers actually search.

How It Was Done

The Process.

01
Keyword Research & Intent Mapping

Identified the high-intent, purchase-ready keywords that Appilix's target customers use.

AhrefsSemrushIntent analysis
02
Homepage & Positioning Copy

Wrote homepage copy that led with the specific problems Appilix solves.

CopywritingKeyword integration
03
Feature & Use-Case Pages

Created SEO-optimised feature pages targeting specific use cases.

Surfer SEOLanding page copy
04
Meta & On-Page Optimisation

Wrote all meta titles, descriptions, and on-page headings to maximise click-through rates.

On-page SEOCTR optimisation
By the Numbers

The Numbers.

120K+
Users

Appilix has grown to 120,000+ users.

4.8
Trustpilot

A 4.8 rating signals product quality.

High
Intent Keywords

All copy built around purchase-intent terms.

Zero
Paid Ad Reliance

Organic copy strategy means the user base compounds without ongoing ad spend.

"
Abu Jaher possesses a profound understanding of modern marketing strategies. His ability to position products through the right keywords and compelling copy is evident in the results he delivers.
Rudro Sen Das Dipta
Rudro Sen Das Dipta
Web Content Writer / SEO Strategist
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