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B2B Agency · Lead Generation SEO · 12 Months

OFSPACE
DIGITAL

From zero to 70,000 monthly visitors — through strategy, not shortcuts.

70K
Monthly Visitors
15K+
Keywords Ranked
300%
Traffic Growth
5+
Leads per Week
Overview

The Brief.

Ofspace is a B2B design and development agency that had no organic search presence when Jaher joined. The website was technically sound but had no SEO strategy, no content direction, and no keyword targeting aligned to the services they actually sold.

The brief was straightforward: build organic traffic that turns into leads — specifically from B2B decision-makers looking for design partners. Not random visitors. Not blog readers. Buyers.

Role
SEO Manager
Duration
12 months
Industry
B2B Design Agency
Tools & Platforms
AhrefsSemrushSurfer SEOGSCScreaming FrogGA4
01
The Problem

The Challenge.

The design agency space is competitive. Hundreds of agencies compete for the same generic keywords like "UI design agency" or "web design services". Trying to rank for those head terms from zero would take years and still produce the wrong traffic — low-intent visitors who are researching, not buying.

The deeper problem was that nobody at Ofspace had mapped their keyword strategy to the actual buying journey of their clients. Every piece of content that existed was written for awareness, not conversion.

02
The Outcome

The Result.

Within 12 months, Ofspace went from zero organic presence to 70,000 monthly visitors and over 15,000 ranked keywords. More importantly, the organic channel became a consistent source of inbound leads — averaging 5+ qualified B2B leads per week from search alone.

The content and architecture built during this engagement has continued to compound. Every new page reinforces the topical authority established in the first months, meaning the results keep improving with minimal ongoing investment.

How It Was Done

The Process.

01
Full Technical Audit

Started with a complete site audit using Screaming Frog and GSC. Found and fixed crawl errors, indexation issues, thin pages, duplicate meta, and site speed blockers.

Screaming FrogGSCPageSpeed Insights
02
B2B Keyword Mapping

Built a complete keyword universe mapped to three stages: awareness, consideration, and purchase intent. Prioritised mid-funnel and bottom-funnel terms where competitors were weakest and buyer intent was highest.

AhrefsSemrushKeyword clustering
03
Content Clustering

Designed a topical authority architecture around Ofspace's core services. Each cluster had a pillar page targeting a broad commercial keyword, supported by satellite content targeting related terms.

Surfer SEOFraseInternal linking
04
On-Page Optimisation

Rewrote and restructured existing service pages with proper keyword targets, semantic variations, schema markup, and internal linking.

Surfer SEOSchema markup
05
Measure & Iterate

Weekly GSC monitoring for ranking velocity. Monthly content gap analysis to find new clusters. CRO review of top landing pages to improve lead capture rates.

GA4GSCAhrefs
By the Numbers

The Numbers.

70K
Monthly Visitors

From zero organic presence to 70,000 monthly visitors within 12 months.

15K+
Keywords Ranked

Ranked across 15,000+ keywords, covering awareness through to purchase intent.

300%
Traffic Growth

Consistent month-on-month growth averaging 100% per month for the first 6 months.

5+
Leads per Week

Organic became a consistent, predictable source of qualified B2B leads.

6K+
New Keywords (6 months)

Ranked for 6,000+ new keywords in the first 6 months through semantic content clustering.

#1
Design Agency Rankings

Multiple core service pages now rank page 1 for competitive B2B design industry keywords.

"
One of the most resourceful and impact-driven marketers I've worked with. He was instrumental in refining our SEO systems, helping us rank for competitive design industry keywords. His mindset is always focused on growth, results, and conversions.
Shekh Al Raihan
Shekh Al Raihan
Head of Design, Ofspace
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