Zero organic presence to 50+ calls and 20+ web leads monthly. No paid ads.
SunSoftwash is an exterior cleaning business based in New Zealand. When Jaher started, the business had no organic search presence — no Google Business Profile optimisation, no local keyword targeting, no on-site SEO.
Local SEO for a service business in a specific geographic market is about dominating a narrow but high-intent search space. The challenge was that local terms were dominated by established competitors with years of review history and local citations.
Within 6 months, SunSoftwash was generating 50+ phone calls and 20+ web leads per month purely from organic search. Zero paid ads.
Set up and fully optimised the GBP listing.
Mapped all local search terms relevant to exterior cleaning in the target service area.
Restructured the website around local keyword targets. Created dedicated service area pages.
Audited and built citations across all relevant local directories.
From zero to 50+ inbound phone calls per month from organic search.
20+ contact form submissions monthly.
Multiple first-page rankings for core exterior cleaning keywords.
Every lead generated through organic search.
The results speak for themselves — 50+ calls a month from search alone, with no paid ads. Jaher built a system that just keeps working.
No pitch. No fluff. Just an honest look at what's broken.