Jaher handled landing page copy, on-page optimization, content marketing, and social media tasks with professionalism and consistency. His eagerness to learn and ability to adapt quickly stood out.
Jehadul Islam
Head of Marketing, BdThemes
High-intent content strategy that moved keyword positions from 36 to 14.
Technext is a development services company targeting B2B clients who need custom software and digital solutions. When Jaher came on board as Content Strategist, the site had decent domain authority but weak content alignment — pages were ranking on page 2 and 3 for commercial terms, never quite breaking through.
The challenge wasn't technical. It was strategic. Existing content was too broad and too informational for the keywords it was targeting. A development services company ranking for "what is API" doesn't generate leads. The gap between what the content covered and what buyers actually searched for when ready to hire was significant.
By rebuilding the content strategy around purchase-intent keywords and delivering thought leadership content that spoke directly to B2B decision-makers, the average keyword position for target commercial terms moved from 36 down to 14. Organic leads increased by over 15 per month directly attributable to search.
Reviewed all existing content against keyword targets and business goals. Flagged underperforming pages for consolidation, rewriting, or removal.
Built a detailed map of how Technext's ideal clients research and buy. Matched content types to each stage of that journey.
Wrote and optimised new service pages, case studies, and thought leadership articles targeting specific commercial keywords.
Restructured internal linking to route authority from high-traffic informational content to commercial service pages.
Direct organic leads attributable to content strategy improvements.
Average keyword position for target commercial terms improved significantly.
Organic click-through rate improved through better title and meta optimisation.
Content strategy rebuilt entirely around purchase-intent commercial terms.
Jaher handled landing page copy, on-page optimization, content marketing, and social media tasks with professionalism and consistency. His eagerness to learn and ability to adapt quickly stood out.
No pitch. No fluff. Just an honest look at what's broken.